The new network in-fertility was just proudly introduced to some of the ESHRE congress participants this year. The paramedical group, even though with just a couple of very engaged individuals at the site, had an idea to observe, test and ask some participants about things, which are not related to medicine, yet they are the key elements for success at an exhibition and require a lot of professional marketing skills.

The best coffee, the best bag, the best present and the most communicating booth. Don’t get us wrong, the votes were neither simple nor united. But as for the bag, we wanted to know if it’s safe during rain, can be closed, carries heavier stuff and lasts longer than your journey home. Naturally, it had to be identifiable. With coffee it was more than just the taste. It was the service, clean mill and surfaces, quality of foaming of milk and additional items, such as napkins, chocolate and the professional barista smile. Needless to say it was very useful to have a professional evaluator on the board. With gifts it was the innovation, usefulness, value, design, need for usage and interest of the visitors as mints and disinfection are always fine, but it shows it needs more to be a real catch. Our winner succeeded more than once! The booth was a tough one. The inviting bright colours with less and less barriers each year were seen all around the place, so fresh flowers and the news line above eventually were the key items in our decision.

Well, all the work of all those thousands of people is really highly appreciated. Congratulations to ESHRE for yet another great congress, the news and information from which will be digested for weeks to come. Congratulations also from in-fertility to the TOP 4 Eshre 2016 winners, which as you have surely seen in our pictures are as follows:

• The bag: Origio
• The coffee: Ferring
• The gifts: IBSA
• The booth communication: Lenus

Happy to hear what other categories you’d like to introduce and what your ideas and views are. Thanks for sharing! in-fertility.eu, info@in-fertility.eu

IBSA: the best presents

Origio: the best bag

Ferring: the best coffee service